search query: @indexterm Media research / total: 210
reference: 34 / 210
Author: | McDonald, S. |
Title: | Understanding the role of media in buying a car |
Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 37-39 |
Index terms: | car industry cars consumer behaviour media research |
Language: | eng |
Abstract: | Which media are best for car advertisements? This paper helps to understand strengths and weaknesses of different media to plan better ad campaigns. |
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