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| Author: | Beltramini, R. F. |
| Title: | Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs |
| Journal: | Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 333-343 |
| Index terms: | pharmaceutical industry advertising effectiveness direct selling regulations advertising ethics business ethics information consumer information |
| Language: | eng |
| Abstract: | Although direct-to-consumer (DTC) advertising has been widely researched, none of the earlier studies have concentrated on empirical assessments of its overall effect on consumers. This article examines the ethical issue of DTC advertising offering a balance of product and risk information that is both understandable and believable, and contributes direction for future research. |
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