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| Author: | Gritten, A. |
| Title: | Media proliferation and the demand for new forms of research |
| Journal: | International Journal of Market Research
2006 : VOL. 49:1, p.15-23 |
| Index terms: | media research |
| Language: | eng |
| Abstract: | This paper presents an overview of the current media industry and discusses emerging ways in which consumers are engaging with different media and communication channels. In addition, this paper provides recommendations for marketers and researchers, speculating the future of media research and how researchers might tap into individual lives within the global community. |
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