search query: @indexterm Media research / total: 210
reference: 14 / 210
| Author: | Machill, M. Köhler, S. Waldhauser, M. |
| Title: | The use of narrative structures in television news |
| Journal: | European Journal of Communication
2007 : JUN, VOL. 22:2, p. 185-205 |
| Index terms: | communication media research |
| Freeterms: | news television |
| Language: | eng |
| Abstract: | The content of TV news is often not retained or understood by the audience. This article is about a concept for increasing retention and comprehension levels relating to TV news. Results show that retention and comprehension can be improved by employing a narrative device to present TV news. There were 215 participants in an experimental reception analysis. The results also show that adopting a narrative form for TV news gives a clearer distance and perspective to the news content, which has advantages for social communication. |
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