search query: @indexterm Media research / total: 210
reference: 207 / 210
Author: | Cachan Alvarez, A. |
Title: | Analisis factorial para el estudio de audiencias. |
Journal: | Esic Market
1983 : JAN-APR, 40, p. 87-94 |
Index terms: | MEDIA RESEARCH MASS COMMUNICATION FACTOR ANALYSIS |
Language: | spa |
Abstract: |
SCIMA