search query: @indexterm Media research / total: 210
reference: 206 / 210
| Author: | Helfer, J. P. |
| Title: | Les utilisations nouvelles des medias actuels : un remede a la crise de la communication publicitaire = New uses for existing media. |
| Journal: | Revue Francaise du Marketing
1983 : JAN-FEB, 92, p. 45-58 |
| Index terms: | MEDIA RESEARCH ADVERTISING COSTS |
| Language: | fre |
| Abstract: |
SCIMA