search query: @indexterm Media research / total: 210
reference: 205 / 210
| Author: | Mauduit, J. |
| Title: | Normalite et singularite du "produit" de presse. |
| Journal: | Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 5-16 |
| Index terms: | MEDIA RESEARCH NEWSPAPER INDUSTRY FRANCE |
| Language: | fre |
| Abstract: |
SCIMA