search query: @indexterm Media research / total: 210
reference: 205 / 210
Author: | Mauduit, J. |
Title: | Normalite et singularite du "produit" de presse. |
Journal: | Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 5-16 |
Index terms: | MEDIA RESEARCH NEWSPAPER INDUSTRY FRANCE |
Language: | fre |
Abstract: |
SCIMA