search query: @indexterm buying / total: 210
reference: 201 / 210
Author: | Maricourt, R. de |
Title: | Achat : vente, ou le marketing des achats = Buying : selling or marketing for buyers. |
Journal: | Revue Francaise du Marketing
1984 : JAN-FEB, 97, p. 61-68 |
Index terms: | MARKETING CONCEPT BUYING CONSUMER BEHAVIOUR |
Language: | fre |
Abstract: |
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