search query: @indexterm Media research / total: 210
reference: 203 / 210
| Author: | Henry, M. D. Rinne, H. J. |
| Title: | Predicting program shares in new time slots. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 9-17 |
| Index terms: | MEDIA RESEARCH TELEVISION RECEIVERS INDUSTRY MODELS |
| Language: | eng |
| Abstract: |
SCIMA