search query: @indexterm Media research / total: 210
reference: 201 / 210
Author: | Andreani, J. C. |
Title: | Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising. |
Journal: | Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82 |
Index terms: | MEDIA RESEARCH MEDICINE MARKETING MODELS ADVERTISING MEDIA PLANNING MODELS |
Language: | fre |
Abstract: |
SCIMA