search query: @indexterm Media research / total: 210
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| Author: | Naples, M. J. |
| Title: | Electronic media research : an update and a look at the future. |
| Journal: | Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 39-46 |
| Index terms: | MEDIA RESEARCH ADVERTISING ELECTRONIC PUBLISHING INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA