search query: @indexterm buying / total: 210
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| Author: | Bayus, B. L. |
| Title: | Word of mouth : the indirect effects of marketing efforts. |
| Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 31-39 |
| Index terms: | BUYING MARKETING SYSTEMS CONSUMER INFORMATION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA