search query: @indexterm Media research / total: 210
reference: 196 / 210
Author: | Frankel, M. R. Occhiogrosso, M. G. |
Title: | Radio audience accumulation over multiple weeks. |
Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 23-30 |
Index terms: | RADIO RECEIVERS INDUSTRY MEDIA RESEARCH USA ADVERTISING |
Language: | eng |
Abstract: |
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