search query: @indexterm Media research / total: 210
reference: 196 / 210
| Author: | Frankel, M. R. Occhiogrosso, M. G. |
| Title: | Radio audience accumulation over multiple weeks. |
| Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 23-30 |
| Index terms: | RADIO RECEIVERS INDUSTRY MEDIA RESEARCH USA ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA