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| Author: | Anderson, P. F. Chambers, T. M. |
| Title: | A reward/measurement model of organizational buying behavior. |
| Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 7-23 |
| Index terms: | BUYING ORGANIZATIONAL BEHAVIOUR MARKETING MODELS MOTIVATION RESEARCH CORPORATE PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA