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| Author: | Lignell, J. Tuominen, M. |
| Title: | An advertising control model of two state variables. |
| Journal: | European Journal of Operational Research
1986 : JAN, VOL. 24:1, p. 77-84 |
| Index terms: | SIMULATION MODELS ADVERTISING EFFECTIVENESS SEASONAL FLUCTUATION BUYING CONTROL |
| Language: | eng |
| Abstract: |
SCIMA