search query: @indexterm Media research / total: 210
reference: 193 / 210
| Author: | Harvey, M. G. Rothe, J. T. |
| Title: | Video cassette recorders : their impact on viewers and advertisers. |
| Journal: | Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27 |
| Index terms: | ADVERTISING EFFECTIVENESS VIDEO CASSETTES INDUSTRY MEDIA RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA