search query: @indexterm Media research / total: 210
reference: 191 / 210
| Author: | Wiegand, J. |
| Title: | Combining different media surveys : the German partnership model and fusion experiments. |
| Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 189-208 |
| Index terms: | MEDIA RESEARCH READERSHIP SURVEYS PUBLISHING INDUSTRY GERMANY, WEST |
| Language: | eng |
| Abstract: |
SCIMA