search query: @indexterm Media research / total: 210
reference: 189 / 210
Author: | Puliyel, T. |
Title: | High readers-per-copy : an attempt at validation. |
Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 115-123 |
Index terms: | READERSHIP SURVEYS MEDIA RESEARCH PUBLISHING INDUSTRY |
Language: | eng |
Abstract: |
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