search query: @indexterm Media research / total: 210
reference: 186 / 210
| Author: | Walstra, B. |
| Title: | Validating the first-time-read-yesterday method. |
| Journal: | Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 157-173 |
| Index terms: | READERSHIP SURVEYS MEDIA RESEARCH PUBLISHING INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA