search query: @indexterm Media research / total: 210
reference: 182 / 210
| Author: | Stoddard, L. R. |
| Title: | Will single source data change media planning? |
| Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-13, RC-14 |
| Index terms: | MEDIA RESEARCH DATA COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA