search query: @indexterm Media research / total: 210
reference: 182 / 210
Author: | Stoddard, L. R. |
Title: | Will single source data change media planning? |
Journal: | Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-13, RC-14 |
Index terms: | MEDIA RESEARCH DATA COMMUNICATION |
Language: | eng |
Abstract: |
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