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| Author: | Holbrook, M. B. Lehmann, D. R. O'Shaughnessy, J. |
| Title: | Using versus choosing : the relationship of the consumption experience to reasons for purchasing. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:8, p. 49-62 |
| Index terms: | CONSUMER BEHAVIOUR BUYING MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
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