search query: @indexterm Media research / total: 210
reference: 181 / 210
| Author: | Naples, M. J. |
| Title: | Media research : going beyond audience ratings and demographics to single-source data. |
| Journal: | European Research
1986 : VOL. 14:4, p. 186-196 |
| Index terms: | MEDIA RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA