search query: @indexterm Media research / total: 210
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| Author: | Degon, R. |
| Title: | La rumeur, une chance pour l'entreprise. |
| Journal: | Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 69-71 |
| Index terms: | COMMUNICATION SOCIAL PSYCHOLOGY MEDIA RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA