search query: @indexterm Media research / total: 210
reference: 162 / 210
Author: | Bigne Alcaniz, J.E. |
Title: | Modelos y enfoques de optimizacion de medios publicitarios |
Journal: | Esic Market
1990 : JAN-MAR, 67, p. 61-96 |
Index terms: | MARKETING MODELS ADVERTISING RESEARCH MEDIA RESEARCH |
Language: | spa |
Abstract: |
SCIMA