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| Author: | Giunipero, L. C. Crittenden, W. Crittenden, V. |
| Title: | Industrial marketing in non-profit organizations |
| Journal: | Industrial Marketing Management
1990 : AUG, 19:3, p. 279-285 |
| Index terms: | INDUSTRIAL MARKETING NON-PROFIT ORGANIZATIONS SERVICE MARKETING USA BUYING |
| Language: | eng |
| Abstract: | Non-profit organizations and non-governmental community service agencies at national, regional and local level are considered the third sector, a major American growth sector. Third sector was studied via a survey questionnaire and a descriptive model of organizational buying behaviour is presented. Supplier selection criteria used by third sector organizations are analyzed, relational factors are identified, social community relations are measured, and it is concluded, that supplier selection criteria are similar to those in public and private sectors. A majority of third sector organizations had centralized purchasing, and 50 p.c. of respondents had expenditure limits. Segmentation of third sector is provided. |
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