search query: @indexterm Media research / total: 210
reference: 153 / 210
| Author: | Bunk, B. |
| Title: | Planungskorrekturen erforderlich |
| Journal: | Absatzwirtschaft
1991 : SEP, VOL. 34:9, p.56-67 |
| Index terms: | ADVERTISING RESEARCH MEDIA RESEARCH MARKETING |
| Language: | ger |
| Abstract: | Absatzwirtschaft redaction analyzed the different sorts of media: newspapers, regional newspapers, supplements, commercial newspapers, advertising television, advertising radio and movie advertisements. They compare which of the media seem to have been the most effective in the last year. |
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