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| Author: | Van Westendorp, P. H. |
| Title: | A new dimension in public opinion research. |
| Journal: | Journal of the Market Research Society
1981 : JUL, VOL. 23:3, p. 161-180 |
| Index terms: | SOCIAL RESEARCH MULTIDIMENSIONAL SCALING OPINION POLLS |
| Language: | eng |
| Abstract: |
SCIMA