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| Author: | Bagozzi, R.P. |
| Title: | On the concept of intentional social action in consumer behavior |
| Journal: | Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 388-396 |
| Index terms: | CONSUMER BEHAVIOUR GROUPS SOCIAL RESEARCH |
| Language: | eng |
| Abstract: | The purpose of this article is to encourage research on the social aspects of consumer behavior, particularly as found in groups of consumers and manifested through group action. |
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