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| Author: | Pizanti, I. Lerner, M. |
| Title: | Examining Control and Autonomy in the Franchisor- Franchisee Relationship |
| Journal: | International Small Business Journal
2003 : MAY, VOL. 21:3, p.131-160 |
| Index terms: | AGENCY THEORY CONTROL FRANCHISING ISRAEL FAST FOOD INDUSTRY |
| Language: | eng |
| Abstract: | This article examines the franchisor-franchisee relationship from two theoretical perspectives - agency theory and exchange theory. Taking the case of the fast- food industry in Israel, the research focuses on control and autonomy in a domestic hamburger chain - Burger Ranch - and two international chains - McDonald's and Burger King. The findings led to the design of a model that illustrates several aspects, such as the concept of franchising, the size and age of the chain, and the range of the contract, that relate to control and autonomy. The findings indicate different forms of integration of control and autonomy in the three chains. |
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