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| Author: | Moschis, G. P. Moore, R. L. |
| Title: | A longitudinal study of television advertising effects |
| Journal: | Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS CONSUMER BEHAVIOUR SOCIAL RESEARCH SOCIAL PSYCHOLOGY CONSUMER PANELS |
| Language: | eng |
| Abstract: |
SCIMA