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| Author: | Lynch, J. G. jr. |
| Title: | On the external validity of experiments in consumer research. |
| Journal: | Journal of Consumer Research
1982 : DEC, Vol. 9:3, p. 225-239 |
| Index terms: | CONSUMER BEHAVIOUR R&D EVALUATION SOCIAL RESEARCH VALUATION |
| Language: | eng |
| Abstract: |
SCIMA