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| Author: | Frenkel, M. |
| Title: | Reprogramming femininity? The construction of gender identities in the Israeli hi-tech industry between global and local gender orders |
| Journal: | Gender, Work and Organization
2008 : JUL, VOL. 15:4, 352-374 |
| Index terms: | gender globalization high technology Israel |
| Freeterms: | identity |
| Language: | eng |
| Abstract: | The purpose of this paper is to examine the doing of gender in the Israeli hi-tech sector, which is characterized by the new transnational economy and pronatalist Israeli society. The study reveals that by creating a space between the local and the global cultural repertoires and building up a new femininity, Israeli hi-tech women are able to question both the discourse of traditional Israeli femininity and the modern discourse of the ideal hi-tech worker. The article argues that such bicultural experiences have strong potential for disrupting discourses that are essential in the reproduction of social inequalities. |
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