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| Author: | Choi, C.J. Berger, R. |
| Title: | Ethics of global internet, community and fame addiction |
| Journal: | Journal of Business Ethics
2009 : MAR (II), VOL 85:2 p. 193-200 |
| Index terms: | social research social status internet business ethics environment |
| Freeterms: | fame celebrity |
| Language: | eng |
| Abstract: | This paper comments on the phenomenon that American society increasingly avoids various community driven activities, such as civic associations, activities with friends and family. Instead, being famous has become a goal that several people pursue. The global internet is believed to be one of the major drivers of searching for fame. However, most people aspiring to be famous celebrities will not succeed in this quest, and become disappointed. The purpose of this paper is to analyze the ethical implications of such social contagion, bandwagon effects in today's global business environment towards fame and celebrity. |
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