search query: @indexterm brand names / total: 212
reference: 132 / 212
Author: | Park, C.W. Milberg, S. Lawson, R. |
Title: | Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency |
Journal: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
Index terms: | CONSUMER RESEARCH BRANDS BRAND NAMES |
Language: | eng |
Abstract: |
SCIMA