search query: @indexterm brand names / total: 212
reference: 131 / 212
Author: | Deichsel, A. |
Title: | Produktargument und Markengestalt - die zwei Gesichter der Ware |
Journal: | Markenartikel
1991 : OCT, VOL. 53:10, p. 428-435 |
Index terms: | PRODUCT TESTING PRODUCTS BRAND NAMES MARKETING |
Language: | ger |
Abstract: |
SCIMA