search query: @indexterm Brand names / total: 212
reference: 130 / 212
| Author: | |
| Title: | Total Quality - Management für die Marke |
| Journal: | Markenartikel
1991 : OCT, VOL. 53:10, p. 436-441 |
| Index terms: | BRAND NAMES MARKETING MARKETING COSTS CONSUMER GOODS INTERVIEWING |
| Language: | ger |
| Abstract: |
SCIMA