search query: @indexterm brand names / total: 212
reference: 130 / 212
Author: | |
Title: | Total Quality - Management für die Marke |
Journal: | Markenartikel
1991 : OCT, VOL. 53:10, p. 436-441 |
Index terms: | BRAND NAMES MARKETING MARKETING COSTS CONSUMER GOODS INTERVIEWING |
Language: | ger |
Abstract: |
SCIMA