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| Author: | Geisthövel, M.E. |
| Title: | Die 10 P's im Komplementär Marketing aus Handelssicht |
| Journal: | Markenartikel
1991 : OCT, VOL. 53:10, p. 452-457 |
| Index terms: | MARKETING BRAND NAMES |
| Language: | ger |
| Abstract: | The author, a tradesman with 25 years of practice formulated 10 devices for commercial marketing: the firm ought to have a philosophy, a professional market policy, profitable product strategy, income centered prices and product mix, own customer advertising, partner program, individualised promotion, placement of goods, responsible environmental position, motivation for personnel. |
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