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| Author: | Bernal Dionis, J. |
| Title: | La publicidad frente a las nuevas reglas del mercado. |
| Journal: | Alta Direccion
1992 : JAN-FEB, 161, p. 101-110 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS BRAND NAMES |
| Language: | spa |
| Abstract: |
SCIMA