search query: @indexterm brand names / total: 212
reference: 115 / 212
Author: | Bernal Dionis, J. |
Title: | La publicidad frente a las nuevas reglas del mercado. |
Journal: | Alta Direccion
1992 : JAN-FEB, 161, p. 101-110 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING EFFECTIVENESS BRAND NAMES |
Language: | spa |
Abstract: |
SCIMA