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| Author: | Miracle, G. E. Chang, K. Y. Taylor, C. R. |
| Title: | Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. |
| Journal: | International Marketing Review
1992 : VOL. 9:4, p. 5-17 |
| Index terms: | TELEVISION ADVERTISING CULTURE INTERNATIONAL MARKETING BRAND NAMES KOREA USA |
| Language: | eng |
| Abstract: |
SCIMA