search query: @indexterm Brand names / total: 212
reference: 112 / 212
| Author: | Sandler, D. M. Shani, D. |
| Title: | Brand globally but advertise locally?: an empirical investigation. |
| Journal: | International Marketing Review
1992 : VOL. 9:4, p. 18-31 |
| Index terms: | GLOBAL MARKETING ADVERTISING BRAND NAMES |
| Language: | eng |
| Abstract: |
SCIMA