search query: @indexterm brand names / total: 212
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| Author: | Bielefeld, K. |
| Title: | Le betaille des marques en Allemagne. *MARS *MILKA |
| Journal: | Harvard-L'Expansion
1992 : WINTER, 67, p. 71-80 |
| Index terms: | BRAND NAMES GERMANY MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA