search query: @indexterm brand names / total: 212
reference: 106 / 212
Author: | Barwise, P. Robertson, T. |
Title: | Brand Portfolios |
Journal: | European Management Journal
1992 : SEP, VOL. 10:3, p. 277-285 |
Index terms: | BRANDS PORTFOLIO MANAGEMENT BRAND NAMES |
Language: | eng |
Abstract: |
SCIMA