search query: @indexterm Brand names / total: 212
reference: 200 / 212
Author: | Haski, M. Moskowitz, H. |
Title: | L'echelle sensorielle de Stevens-Moskowitz: une nouvelle voie dans la mesure des reactions des interviewes. |
Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 5-18 |
Index terms: | PRODUCT INFORMATION BRAND NAMES CONSUMER ATTITUDES CONSUMER INFORMATION |
Language: | fre |
Abstract: |
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