search query: @indexterm Brand names / total: 212
reference: 102 / 212
Author: | Willigan, G. E. |
Title: | Nike o el exito de una empresa orientada al marketing. *NIKE |
Journal: | Harvard-Deusto Business Review
1993 : 53, p. 104-115 |
Index terms: | SPORTS CLOTHING INDUSTRY BRAND NAMES MARKETING |
Language: | spa |
Abstract: |
SCIMA