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| Author: | Willigan, G. E. |
| Title: | Nike o el exito de una empresa orientada al marketing. *NIKE |
| Journal: | Harvard-Deusto Business Review
1993 : 53, p. 104-115 |
| Index terms: | SPORTS CLOTHING INDUSTRY BRAND NAMES MARKETING |
| Language: | spa |
| Abstract: |
SCIMA