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| Author: | Müller, S. Kesselmann, P. |
| Title: | Die Preisbereitschaft von Konsumenten bei umweltfreundlich verpackten Produkten - Ergebnisse einer Conjoint-Analyse. |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1994 : MAR, VOL. 46:3, p. 260-278 |
| Index terms: | CONSUMER BEHAVIOUR BRAND NAMES PRICES ENVIRONMENT |
| Language: | ger |
| Abstract: | Brand-name manufactures of delicatessen see themselves increasingly confronted with the challenge to find an economically acceptable way to replace traditional, generally extensive packaging materials by more environment-friendly alternatives. Therefore it has to be determined, whether a sufficiently largo consumer-segment exists, whose willingness to pay won't be negatively affected from a less luxurious design of the packaging. This paper will examine this problem in the case of wrapping for confectionery chocolates. |
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