search query: @indexterm Brand names / total: 212
reference: 93 / 212
| Author: | Chernatony, L. de |
| Title: | The seven building blocks of brands. |
| Journal: | Management Today
1993 : MAR, p. 66-68 |
| Index terms: | BRAND NAMES MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA