search query: @indexterm Brand names / total: 212
reference: 88 / 212
Author: | Bree, J. Cegarra, J.-J. |
Title: | Les personnages, elements de reconnaissance des marques par les enfants. |
Journal: | Revue Francaise du Marketing
1994 : /1, 146, p.17-35 |
Index terms: | BRAND NAMES CHILDREN PRODUCT DIFFERENTIATION PRODUCT IMAGE TELEVISION ADVERTISING |
Language: | fre |
Abstract: |
SCIMA